c) 	

Consumer Welfare
This Policy recognizes the importance of consumer welfare as a public
intere,s :.p,heqornenon: that .encompas$es other issues such as the
protection of consumer interests, rights and access to a wider choice of
. quality goods and services at competitive prices.

6.0 	 GU IDING PRINCiPLES

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6.1 	 Competition principles recognize that competition is not an end in itself but
rather a means for,improv\ng the oyerall eCQnomic performanc and welfare
oLthecouQtry., Accordingly, Competition Policy considers issues such as
cs!:)stl;lir;l<;lbl,e dev,eIQPrnent; social welfare, consumer inter sts .and efficient 

. use ,of !r sol,lrCes. , On that basis, the, broad Guiding Principles which 

" underlie8otswana's Competition Policy are outlined below: 

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a) 	 Unfettered Gompetition to drive competitiveness ahd dynamism 

throughout almost all sectors of the economy; 

b) 	 Universal and transparent application of competition rules stimulates 

inter-firm rivalry and leads to efficiency in the allocation of resources; 

c) 	

Prohibition of any behaviour, which has the purpose or effect of 

lessening competition in a market; 


d) 	 ALJthorization of some anticompetitive. behaviour on the basis of "public 

interest", if and when, total welfare gains to society outweigh the costs; 

and 

e)

Consistency of the Competition Policy with and its supportiveness of
the gener.;:lI thrust of domestic economic reforms in Botswana which,
among other things, call for the removal of unnecessary barriers to
trade: ,and competition and relaxation of cumbersome administrative
regulations.

7.0' 	 POLICY OBJECTIVES

7.1 	 The objectives of the Competition Policy are to:
a) 	

Enhance economic efficiency, promote consumer welfare and support 

economic growth and diversification; 


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