Act
Data Protection And Privacy Act
2019
(3) Where the data controller gives reasons for non-compliance,
a copy of the notice required by subsection (2) shall be given to the
Authority within fourteen days .
(4) Where the Authority is satisfied that the data subject is
justified, the Authority shall direct the data controller to comply
within seven days.
(5) This section does not apply to data collected or processed in
accordance with section 4(2).
26. Right to prevent processing of personal data for direct
marketing.
(1) A data subject may by notice in writing to a data controller,
require the data controller to stop processing his or her personal data
for purposes of direct marketing.
(2) A data controller shall within fourteen days after receipt of
the notice inform the data subject in writing that the data controller
has complied or intends to comply with the notice of the data subject,
or of the reasons for non-compliance.
(3) Subject to sub-section (1) a data subject may enter into
agreement with a data controller for purposes of using or processing
his or her personal data for pecuniary benefits.
(4) Where the data controller gives reasons for non-compliance,
a copy of the notice required by subsection (2) shall be given to the
Authority within the time specified in that subsection .
(5) Where the Authority is satisfied that the notice in subsection
(1) is justified, the Authority may direct the data controller to comply.
(6) In this section "direct marketing" includes the
communication by whatever means of any advertising or marketing
material which is directed at an individual.